Logo Policy and Guidelines

CILEX Logo Usage Policy and Identity Guidelines

Why do we need a Logo Usage Policy?

Image and identity are expressed not only in what we say and how we say it, but also in the “look and feel” of our communications - the colours we use, the use of our logos, typeface (font), etc. When all of our communications share a distinct and consistent look and feel, we communicate our core values before even a single word is read.

Having a clear and easily understood policy with supporting guidelines will assist other appropriate groups to promote our brand in the way we are comfortable with. Guidelines are not meant to restrict other people from using our logo but more to allow them to use it appropriately for the benefit of all involved.

The Chartered Institute of Legal Executives (CILEX) logo not only represents an organisation but it also represents our members, their qualification and their professionalism. Our policy and guidelines ensure that those factors are respected.

Through consistent application of these guidelines and repetition of these messages, our image and credibility will be reinforced, increasing the value of our organisation and our members.

The documents above will help you decide if you are eligible to use our logo and how it should be used.